let why lead
Welcome to Let Why Lead, a place for the purposeful wife and mom. I’m Erica, and I'm passionate about living fully and filling my family with love and belonging. For regular reminders of the whys of your life, I hope you’ll keep coming back.
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The Cutest Lemonade Salesmen You’ve Ever Seen + Lessons on Work

In honor of my kids starting school this week, I thought I’d share our last big summer hurrah—the lemonade stand. Trenton has been talking about doing this all summer. (Slowly wearing us down? ;) And since I always wanted to do one as a kid, we penciled it in for the last weekend of summer.

lemonade stand and lessons on work

Here they are sampling the merchandise. Quality control, people! 

We picked lemons from a friend’s tree, and the boys juiced every single one. They cut out the words I printed for the sign and taped them onto the poster board. They helped me make the Nutella brownies and helped their dad haul the table and chairs to the nearby shopping plaza. They even did their hair and wore “nice shirts” in hopes that their cute faces would sell more lemonade. :)

After devoting practically two whole days to this gig, I wanted to share what we learned…so you’ll know what you’re getting into when you pull out your red checked tablecloth and buckets of lemons. :)

4 Things We Learned from Our First Lemonade Stand

  1. In the future, when I see kids selling something, I will scrounge up whatever cash I can and buy something!! I felt so much gratitude to the people who supported our boys by buying a cup of lemonade or a brownie. To kids, it is SO MUCH MORE than a cup of lemonade. 

  2. A lemonade stand happens to be the perfect early introduction to sales and people skills. They played around with what to say and how to say it to get people to stop on their way into the grocery store.

  3. I’m pretty sure we spent as much as we made. :) But the boys were pretty darn happy with their 25 bucks!

  4. It was a fantastic way to give the boys a chance to WORK. As a parent, I want to always have my eyes wide open for those opportunities for them. I remember watering my elderly neighbor’s flowers and checking her mail, for a bit of money, when I was a kid—and then doing some cleaning for her when I was older. I see so much more value in that now than I did then. Now I can see that it taught me to show up when I said I would and to follow through with my commitments. As my neighbor (and her cat) followed me around telling me about her grandchildren, I learned to listen—and to see what life would be like in someone else’s shoes. Kids need those lessons, and I’m excited to help my kids find them wherever they can, starting with their first lemonade stand. :)

lemonade stand Just for some Thursday fun – What chances did you have to work as a kid and teenager? Cleaning your dad’s office? Babysitting? I want to keep any ideas in mind for the future!

Btw, don’t forget to enter the giveaway for $50 in beautiful polaroid prints by signing up for my new quarterly (ish) newsletter. You won’t regret it! 


Welcome to the New Let Why Lead + A Giveaway!

It’s been a couple weeks since we got the ball rolling on this, so I’m sure many of you have already noticed, but the blog has a fresh new look!

In May, I shared the refocused direction my writing would be going, and now I’ve got the design to match it. It all just feels good.

In case you haven’t visited lately, or if you’re reading in a reader, I thought I’d give you a little tour.

A new header and navigation bar…

New Let Why Lead Header

Updated about and contact pages, as well as a brand new “best of” page that links to some of my favorite and most well-received posts…

best of

And best of all, a place to sign up for the newsletter! You’ll find this in the sidebar AND the footer, because I really want you to sign up! The new newsletter will be an easy way to keep tabs on what’s happening here, plus get content just for subscribers, like printables, resource lists, etc. Coming to an inbox near you, about four times a year! (You know you want to!)

Let Why Lead newletter signup box

I owe a huge thank you to the guys at Dill Pixel, who implemented my designs. They are GREAT at what they do and personal to boot, but I also really appreciate that they are way more design savvy than the stereotypical programmer. :) I can always trust their judgment, which is especially great for a closet designer like me. :) Thank you, guys!

Last but certainly not least, thank YOU for reading and sharing what I write here. When I started Let Why Lead, I planned to give it my all for one year. It’s been two and a half now, so I guess it just stuck. :) It seems like whenever I wonder what in the world I’m doing here, one of you says something amazing that lights my fire right back up. I wouldn’t be doing this without your kind words and support.

Now on to the giveaway!

You might remember that last Christmas I talked about the polaroids I had printed of my parents, grandparents, and great-grandparents. Today, I get to give away a $50 gift card to the same service I used to print mine!

Polaroid Fotobar does BEAUTIFUL work. Their thick, practically indestructible polaroids are always a win, but I’ve also got my eye on their bamboo prints. What a subtle and beautiful way to bring a little natural texture into a room! They have other options too, so take a look!

polariod fotobar

To enter the giveaway, I’m gonna ask you to do one little thing: sign up for the newsletter. :) Didn’t see that one coming, did ya?! Your email will never be shared, and you can unsubscribe any time. Plus, if you are a purposeful wife or mom, I really think you’ll love the content. (I sure hope so!)

For one more entry, feel free to share this giveaway (or my facebook page) on social media and maybe put in a good word for me with your friends? (Don’t forget to let me know so I can put your name in another time.)

Giveaway closes at midnight PST on Friday.

Thank you so much! You all are amazing!



Wholehearted Living: That Time I PLAYED

If you’ve ever been to the beach as a mom, you know it can be surprisingly hard to relax. The baby shoves a handful of sand into her mouth while your preschooler collects feathers (gross) and drapes seaweed around himself like a necklace (also gross). You’re preoccupied with when to put on the next layer of sunscreen, and heaven knows that within five minutes there is…



Judging by social media, plenty of you have started school by now. Here in the Bay area, we still have a couple weeks of summer left. I’m penciling in parents’ night and starting to think about school supplies, but the  number one thing on my mind is how to help my oldest beat back-to-school fatigue. For most of kindergarten, he came out at the…



We seem to be on the one-out-of-two track, where one one day of our weekend is glorious (good attitudes, good food, and adventure) and the other day is not so much. (Lackluster attitudes, tired parents and kids, not enough adventure.) I think it depends on how much planning we put into our day and how much sleep we get the night before. :)…