let why lead
Welcome to Let Why Lead, a place for the purposeful wife and mom. I’m Erica, and I'm passionate about living fully and filling my family with love and belonging. For regular reminders of the whys of your life, I hope you’ll keep coming back.
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I Shop, Therefore I Am (Poor) + More Six-Word Memoirs

Have you heard of six-word memoirs? Since the project debuted in 2006, one million adults and teens have shared their six-word stories. Some of them are hilarious (“weary *and wary* of ice buckets”); some are heart-wrenching (“I’ve been homeless since you died”). I can’t get enough of these six-word glimpses into stranger’s hearts and minds, and I love brainstorming how I would fit…


5 “Diamonds” from the Marriage Diaries

I was an honor over the last year to host the personal stories of the 14 women who wrote for the Marriage Diaries. Today I wanted to share some of the little pearls of wisdom that stood out and stayed with me, even months later. (Except we’re calling these pearls “diamonds,” because—marriage!) Thank you so much to everyone who contributed and commented and shared….


The Cutest Lemonade Salesmen You’ve Ever Seen + Lessons on Work

In honor of my kids starting school this week, I thought I’d share our last big summer hurrah—the lemonade stand. Trenton has been talking about doing this all summer. (Slowly wearing us down? ;) And since I always wanted to do one as a kid, we penciled it in for the last weekend of summer. Above: There they are sampling the merchandise….


Welcome to the New Let Why Lead + A Giveaway!

It’s been a couple weeks since we got the ball rolling on this, so I’m sure many of you have already noticed, but the blog has a fresh new look! In May, I shared the refocused direction my writing would be going, and now I’ve got the design to match it. It all just feels good. In case you haven’t visited lately, or…


Wholehearted Living: That Time I PLAYED

If you’ve ever been to the beach as a mom, you know it can be surprisingly hard to relax. The baby shoves a handful of sand into her mouth while your preschooler collects feathers (gross) and drapes seaweed around himself like a necklace (also gross). You’re preoccupied with when to put on the next layer of sunscreen, and heaven knows that within five minutes there is…