let why lead
Welcome to Let Why Lead, a place for the purposeful wife and mom. I’m Erica, and I'm passionate about living fully and filling my family with love and belonging. For regular reminders of the whys of your life, I hope you’ll keep coming back.
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Photographers Share—How to Coax Genuine Expressions Out of Your Kids

If you are familiar with any of these—glazed eyes, fleeing toddlers, and (my personal favorite) barred teeth in lieu of an actual smile… You’ve landed in the right place! As soon as a camera comes out, it can be really hard to get natural expressions out of kids! Because there’s nothing I love more than photos that really capture the way I see…


Life Lately + A Mini-Review of Scary Close by Donald Miller

Hi y’all! Have you see that Buzzfeed post about parents at the beginning of the year versus parents at the end of the year? That is totally me right now. But summer is coming! It’s nice and warm here in our little oasis at the end of the Bay. Life hums along as my husband and I take care of the kiddos, volunteer at church, pursue…

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8 Printable Mantras for Moms

I really believe in the power of the words we tell ourselves. Our inner monologues have so much influence over how we feel and what we’re projecting to the people closest to us. I’m often scrawling sayings or quotes on our family chalkboard, and usually, without me even realizing it, the words I write are a direct effort to stifle the ugly…


When Simple Living is Anything But

The truth is, sometimes I watch my children with envy. They eat popsicles on sunny days and drink hot cocoa on cold ones. They explore muddy orchards after rainstorms and build Roxaboxen-style homes while they keep one eye out for Indians. Their biggest problems are remembering to flush the toilet so Mom doesn’t bust them and finding all the darts they…


4 Ways to Cultivate a Positive Family Culture

“Taco Bell! Burger King!” “Dad, look! It’s a Pizza Hut!” I was 12; my sister was 9. We were in Puerto Rico with our parents—a trip we had looked forward to for months. But do you know what we did straight through the vacation? We complained. I mean, yeah, we stayed in a beachfront condo on a tiny island only…